Philosophy

The Betula Shoe GmbH was founded on 1994, but goes back to 225 years of tradition and experience of several generations belonging to the Birkenstock family.

"We, the Betula company, have made it our goal to offer every person on earth, regardless of nationality, age or social status, an opportunity to buy Betula footbed because we know from experience (foot-bed tradition since 1774) how important our Betula footbed is for standing, walking and running naturally and thus for a person´s general health."

Ockenfels Castle

Situated in the picturesque Rhine Valley near Linz, the Betula Customer Centre at Ockenfels Castle is the heart of an organisation whose philosophy is focused on your well-being.

The old ruins represent the merging of tradition and innovation. Betula Schuh GmbH, founded in 1994, is based on 225 years of tradition and on the experience of several generations of the Birkenstock family.We design our new products with the latest environmentally-friendly technology and materials - always based on healthy soles.

These products are tailored to the varying needs and requirements of our current and future customers. Our promise "best contact to earth" is one that is well justified.This is true for everyone who can stand on their own two feet thanks to Betula. It is also true for a company which is constantly making new friends across the globe. Against this backdrop and on the brink of the third millennium, Betula has presented its first complete catalogue, with many more to follow.

It not only provides a comprehensive overview of our massive range of offers, but also gives a detailed insight into all Betula products and the original Birkenstock sole.Please take the time to take a closer look.